The unemployment rate of people with low, medium and high education attainment continues to grow. In particular, the young group of unemployed academics are struggling to find a door into the labour market – a door that leads them to kickstarting their careers, adding value to the workplace and being able to solve everything from practical to complex tasks.
Digitalisation and new technology offer great opportunities for growth and employment for companies in Denmark. Although this is good news, of course, the small and medium-sized companies are often changelled by the lack of competencies needed to to seize opportunities through digitalisation as well as the opportunity to reach their customers through digital platforms.
According to a new study, nearly 2 out of 3 small and medium-sized companies lack digital skills to implement and coordinate online initiatives, especially skills in digital marketing, website optimisation and web analytics.
The consequences of a lack of digital skills can mean the end of the digital journey of a company before it has even begun.
In 2017, a dedicated effort was put in place to help businesses and the wider public gain digital skills and create jobs – meaning that the ‘Digital Coordinator’ was born.