Projekbeskrivelse

Digital Coordinator

Upskilling course for job seekers with low, medium and high education attainment

Digital Coordinator

Upskilling course for job seekers with low, medium and high education attainment

Clients //

Google Succes Online, Copenhagen Municipality, Aarhus Municipality, Esbjerg Municipality, Vallensbæk Municipality, Albertslund Municipality, Ballerup Municipality, Næstved Municipality, Høje Taastrup Municipality, Hillerød Municipality, Gladsaxe Municipality, Frederiksberg Municipality, Hvidovre Municipality and Gribskov Municipality.

Background //

The unemployment rate of people with low, medium and high education attainment continues to grow. In particular, the young group of unemployed academics are struggling to find a door into the labour market – a door that leads them to kickstarting their careers, adding value to the workplace and being able to solve everything from practical to complex tasks.

Digitalisation and new technology offer great opportunities for growth and employment for companies in Denmark. Although this is good news, of course, the small and medium-sized companies are often changelled by the lack of competencies needed to to seize opportunities through digitalisation as well as the opportunity to reach their customers through digital platforms.

According to a new study, nearly 2 out of 3 small and medium-sized companies lack digital skills to implement and coordinate online initiatives, especially skills in digital marketing, website optimisation and web analytics.

The consequences of a lack of digital skills can mean the end of the digital journey of a company before it has even begun.

In 2017, a dedicated effort was put in place to help businesses and the wider public gain digital skills and create jobs – meaning that the ‘Digital Coordinator’ was born.

Solution //

Digital Coordinator is a qualification course that combines theory, practice and case-solving. In three intensive weeks, the unemployed participants gain the digital skills that companies demand. During the course, the participants develop competences in search engine optimisation (SEO), social media, search engine marketing (SEM), website editing and optimisation, email marketing, data analysis and much more. The teaching is practical, inspiring, hands-on and applicable to the real world, and the goal is for students to create digital change in a business from day one. As part of the course, the students are certified in Digital Marketing and Google Analytics.

The three course weeks are concluded with a matchmaking event, in which the students are invited to professional speed dating with companies that demand the knowledge and skills that the students have gained during the course.

KPI Communications delivered //

  • Idea and concept development
  • Project management from A-Z
  • Stakeholder management
  • Teachers
  • Teaching plan, teaching material and case assignment
  • PPlanning and conducting of information meeting
  • Marketing material
  • Press material and PR
  • Planning, conducting and evaluating teaching and matchmaking

Results //

Digital Coordinator has an effect. In proud collaboration with The Municipality of Copenhagen, The Municipality of Aarhus and The Municipality of Esbjerg, the ‘Digital Coordinator’ has given more than 1,200 citizens new digital skills and brought 73% into employment just four weeks after completing the course.

Partners //

Google Succes Online, IVÆKST, Copenhagen Municipality (including the Labour Market Centre, Job Centre Copenhagen Career Centre and Job Centre Copenhagen Youth Centre), Esbjerg Municipality (including Job Centre Esbjerg and Business Esbjerg) and Aarhus Municipality (including Job Centre Aarhus and Business Hub Central Denmark (in Danish: Erhvervshus Midtjylland)).

Should Digital Coordinator or one of our other qualification courses be offered to your citizens/members/employees?

KPI Communications traditionally offers the course in collaboration with municipalities, job centers and unemployment insurance funds, but we are always open to new, exciting collaboration opportunities. Contact below to hear more

Enter your name and phone number below, and we will call you for a non-committal chat.

    Should Digital Coordinator or one of our other qualification courses be offered to your citizens/members/employees?

    KPI Communications traditionally offers the course in collaboration with municipalities, job centers and unemployment insurance funds, but we are always open to new, exciting collaboration opportunities. Contact below to hear more

    Enter your name and phone number below, and we will call you for a non-committal chat.