Projekbeskrivelse
Global Entrepreneurship Week
Denmark’s Growth and Entrepreneurship Week
Global Entrepreneurship Week
Denmark’s Growth and Entrepreneurship Week
Clients //
The Danish Business Authority, Danish Entrepreneur Association and IVÆKST
Background //
Global Entrepreneurship Week, also known as ‘GEW’ or ‘Denmark’s Entrepreneurship Week’, is a global initiative aimed at promoting entrepreneurship and growth. The event was launched by the American organisation Kauffman Foundation, and more than 170 countries are involved in the initiative.
As an important part of Global Entrepreneurship Week, hundreds of – large as well as small – entrepreneurial events are held every year throughout Denmark, where everyone interested has the opportunity to participate. Each year, a specific theme serves as the framework during the Global Entrepreneurship Week in Denmark – for example – digitalisation, cooperation between large and small companies, the UN’s 17 global goals and new green entrepreneurs who in 2019 formed the theme for the week.
Solution //
Since 2016, KPI Communications has run the project management, execution and evaluation of Global Entrepreneurship Week in close collaboration with The Danish Business Authority, IVÆKST and Danish Entrepreneur Association. Each year, Global Entrepreneurship Week has kicked off with an opening event where we have invited prominent speakers such as Tommy Ahlers (politician and serial entrepreneur), Mette Lykke (entrepreneur and founder of To Good To Go), Rasmus Jarlov (former Minister of Business and Financial Affairs), Daniel Korski (former special adviser to ex-Prime Minister David Cameron and entrepreneur) and Thomas Brorsen (entrepreneur and founder of Pond) to kickstart the entrepreneurial week.
The week is always packed with more than 200 exciting events on entrepreneurship across the country. Most events are free to attend and are held by both public and private entities. In 2020, Global Entrepreneurship Week will be held in Week 47 (begins on Monday, November 16, 2020).
Social media and GEW.dk have been used as a focal point for almost all campaign-related activities.
KPI Communications delivered //
- Project management
- Event facilitation
- Mobilising event participants
- Support, sparring and advice for organisers
- Operation of the Secretariat
- Execution of opening event
- Development and operation of the website www.gew.dk
- Marketing and marketing material for third parties
- Communications, press and PR
- Evaluation and reporting
Results //
Over 20,000 people have participated in Global Entrepreneurship Week every year since 2016
More than 200 events have been held throughout the country each year during Global Entrepreneurship Week
National and regional press
The total reach for Global Entrepreneurship Week communications campaign was 2,711,198 people in 2018
Partners //
The Danish Business Authority, Danish Entrepreneur Association and IVÆKST have been partners at Global Entrepreneurship Week.
We’d love to help you hold your next conference
KPI Communications have many years of experience in holding conferences and theme days, and has had over 15,000 attendees at our events. We know what works and how to create conferences and theme days with happy and satisfied participants. Contact KPI for more information on conference and theme days.
Contact below to hear more.
Enter your name and phone number below, and we will call you for a non-committal chat.
We’d love to help you hold your next conference
KPI Communications have many years of experience in holding conferences and theme days, and has had over 15,000 attendees at our events. We know what works and how to create conferences and theme days with happy and satisfied participants. Contact KPI for more information on conference and theme days.
Contact below to hear more.
Enter your name and phone number below, and we will call you for a non-committal chat.