Projekbeskrivelse

IVÆKST

A helping hand to the country’s entrepreneurs and SMEs

IVÆKST

A helping hand to the country’s entrepreneurs and SMEs

Background //

Denmark is practically paved with small and medium-sized enterprises (SMEs), which together constitute the backbone of Danish business. Despite the large number of SMEs, only a few small and medium-sized enterprises are actually exploiting their full potential and more than 60% of start-ups do not survive the first three years. They lack the help and knowledge of operations, marketing, accounting, finance as well as general tools for growth.

Solution //

With IVÆKST, KPI Communications has developed a private business platform that allows users to take a 360-degree perspective on their own business. IVÆKST provides and disseminates knowledge about business operations, innovation and growth as well as offering free advice, courses and events.

IVÆKST has been around since 2006 and over time it has managed to build a solid content platform with articles, guides, tools, etc. that can help SMEs run a healthier business. KPI Communications has been driving the project management of the platform since the beginning – including building and maintaining content for ivaekst.dk, the management and determination of editorial content as well as planning of course content and recruitment of teachers for courses and seminars.

IVÆKST is run with the backing of a number of sponsors, currently comprising Google, ASE and the Danish Entrepreneurs Association. Each shares a common desire to contribute constructively to the target group’s business. The sponsors contribute knowledge and resources, as well as financing the secretariat’s operations.

KPI Communications delivered //

  • Idea and concept development
  • Creation and maintenance of ivækst.dk
  • Operation of the Secretariat
  • Graphic identity
  • Website content, including blog posts and articles
  • Course plan and teaching material
  • Stakeholder management
  • Newsletters
  • Marketing material
  • Budgeting
  • Sponsorships

Results //

A network consisting of +80,000 people in SMEs
+40,000 people in a small or medium-sized business have been taught in finance, accounting and marketing through IVÆKST
90% of IVÆKST users indicate that IVÆKST’s products and content provide tools for growth and increased revenue in their own business

Partners //

Google, ASE, Danish Entrepreneur Association, Danmark, Codan, PwC, Deloitte, Dana and E-conomic.

Let’s achieve remarkable results for your next project

KPI Communications will help you with your next project. Contact below to hear more.

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    Let’s achieve remarkable results for your next project

    KPI Communications will help you with your next project. Contact below to hear more.

    Enter your name and phone number below, and we will call you for a non-committal chat.